Relational Marketing can be managed in many ways, as any other activity; results and modes are the key difference between professionals and amateurs. Nothing adds or subtracts value to businesspeople in their own professional field; Relational Marketing, instead, is based on their knowledges, how they are used and how the activity is shared with the …
“Start where everybody else stops“ One of the many activities I feel passionate about lately is talking to successful businessmen, asking for their testimonials as part of my new book. Last week I met the chairman of a multinational company in the Packaging field. He started working at a very early age, as he also …
Here I am…during my morning meditation, thinking about how important breathing is.. Breathing in is a sign of gratitude towards life, for the chance to live for one moment more… breathing out as trust towards life, which hopefully gives us more air to live on. Breathing in and breathing out, our most natural act since …
“Passaparola” in Italian, “Referral Marketing” in English: two words for the same issue. It’s an excellence marketing tool, the world’s most ancient advertisement strategy and one of the most powerful (probably the most powerful). Even multinational companies have adopted this marketing strategy over the last years. When ideas or company identity lack, satisfied customers share …
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