Work… what a Passion

Sometimes I find myself talking with professionals and businessmen about their jobs and I feel like they don’t want to deal with some issues, either because they’re not interesting or even hard to tackle. These businessmen and professionals try to escape, clumsily getting away from something or someone they are upset or suffer about. They …

Work… what a Passion Leggi altro »

Word of Mouth or Referral Marketing?

“Passaparola” in Italian, “Referral Marketing” in English: two words for the same issue. It’s an excellence marketing tool, the world’s most ancient advertisement strategy and one of the most powerful (probably the most powerful). Even multinational companies have adopted this marketing strategy over the last years. When ideas or company identity lack, satisfied customers share …

Word of Mouth or Referral Marketing? Leggi altro »