Work… what a Passion

Sometimes I find myself talking with professionals and businessmen about their jobs and I feel like they don’t want to deal with some issues, either because they’re not interesting or even hard to tackle. These businessmen and professionals try to escape, clumsily getting away from something or someone they are upset or suffer about. They …

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Word of Mouth or Referral Marketing?

“Passaparola” in Italian, “Referral Marketing” in English: two words for the same issue. It’s an excellence marketing tool, the world’s most ancient advertisement strategy and one of the most powerful (probably the most powerful). Even multinational companies have adopted this marketing strategy over the last years. When ideas or company identity lack, satisfied customers share …

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Passaparola o Referral Marketing?

“Passaparola” in italiano, tradotto in inglese “Referral Marketing”: due termini per indicare una stessa cosa. Siamo di fronte a uno strumento di marketing d’eccellenza, parliamo della strategia pubblicitaria più antica del mondo, nonché una delle più potenti (se non la più potente). In questi ultimi anni viene utilizzato anche dalle multinazionali; là dove ci sono …

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